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Dav1es Villa Rentals & Property Management

Dav1es640Website audit and SEO programme, Social Media Marketing, Blogging and content marketing, Calendar app development,

Dav1es Property Management

Website: www.dav1es.co.za

Motivations: 

  1. To create a more efficient in-house availability calendar that syncs with the website
  2. To increase the site’s ranking on Google within the very competitive accommodation industry to improve the online visibility for DPM to increase reach via social media and increase the numbers of direct enquiries via the website.
  3. To enable better informed marketing decisions based on user behaviour and the analysis of the traffic to the website. A site audit was implemented with recommendations on changes for home page optimisation and thereafter a traffic tracking and analysing programme was carried out with goal setting to determine conversion ratios between landing on the site and making an enquiry on.

Special Features:

  • Development of a custom-made, plug-in availability calendar linked to the companies Google Calendar for live updates and syncing
  • Goal tracking and conversion optimisation analysis
  • Weekly content marketing
  • Implementation of new property rotator to encourage click through
  • Various call-to-action buttons implemented to guide the user towards the end site goal
  • Facebook page management
  • Better marketing initiatives guidance
  • Email signature design and implementation
  • “Wish you were here” virtual post-card campaign design and implementation