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Alte Kalkofen Lodge | New website | SEO | Facebook competition management

Accommodation Keetmanshoop Namibia Alte Kalköfen LodgeNew website & competition:

Alte Kalkofen Lodge

www.altekalkofen.co.za

Motivation:

To better capture the unique beauty of the lodge

To attract more enquiries via the website with less reliance on agents

To upgrade and update dated and very basic FTP site

Special Features

Responsive to enable viewing across all devices

Some custom CSS was used to align feature articles above the page fold

Custom forms for enquiries

Post launch

Following the launch of the website the client required a Facebook Business page to be built and an old Facebook Group needed all its fans to be migrated to the new page. We initiated a Facebook migration campaign providing an incentive for +/- 200 fans to move to the new page by means of a competition to win free nights at the lodge.

The Lodge Alte Kalkofen LodgeThe Competition

For the competition we used a third party app to count the entries and choose a random winner.

Special features

To encourage sharing of the competition amongst entrants friends, we added the incentive of additional entries for every share increasing chances of winning.

To increase the reach of the campaign amongst the specially targeted prospects in Germany, Namibia and South Africa, we launched a Facebook pay per click campaign

A mailer campaign was also initiated to the customers existing database

Success story

Approximately 200 of the 250 group fans migrated to the new page

The competition attracted 147 entries who regularly engaged with the competition posts and still do – all entrants have been rewarded with an additional special offer as a thank you for entering

The 147 entrants have now been added as hot leads to the customers database for further marketing opportunities

The Facebook page nearly doubled its fan base during the 1 week of the competition

Percentage openings of newsletters from the mailer campaign were well above industry averages at an average of 30%