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Dav1es Villa Rentals & Property Management

Complete overhaul of web presence over a number of years; site audit, social media, blogs, newsletters, custom development and more…

Website: www.dav1es.co.za

Motivations: 

  1. To create a more efficient in-house availability calendar that syncs with the business’s website
  2. To increase the site’s ranking on Google within the very competitive accommodation industry.
  3. To improve the digital footprint for DPM and increase reach via social media and direct enquiries via the website.
  4. To enable better informed marketing decisions based on user behaviour and the analysis of the traffic to the website.

Dav1es Villa Rentals - Case Study

Processes:

  • An initial site audit was carried out both for site health and traffic analysis on all digital platforms with recommendations for chance including home page optimisation the implementation of conversion and retention mechanisms.
  • Thereafter a better traffic tracking and analysing programme was initiated with goal setting to determine conversion ratios between landing on the site and making an enquiry.
  • Following that a digital marketing strategy was written for the client and implemented and managed by our team including Social media marketing, Google ad campaigns during quiet periods, newsletters, content marketing and engagement. 

 

Special Features:

  • Development of a custom-made, plug-in booking calendar linked to the companies’ in-house Google Calendar for live updates and syncing
  • Goal tracking and conversion optimisation analysis
  • Weekly content marketing
  • Development and customisation of booking widgets to encourage click through as part of the new conversion mechanisms
  • Facebook page management
  • Better marketing initiatives guidance
  • Email signature design and implementation
  • “Wish you were here” virtual post-card campaign design and implementation