Tomjachu Bush Retreat
Complete overhaul of web presence; site audit, social media, blogs, newsletters, custom development and more…
Website: https://tomjachu.co.za/
Facebook page: https://www.facebook.com/tomjachu/
Motivations:
- To increase social media reach and engagement.
- To implement and manage pay-per-click advertising campaigns.
- To improve the quality of the content marketing and blogs.
- To improve the general digital footprint for Tomjachu and increase direct inquiries via the website.
- To increase the site’s ranking on Google within the very competitive accommodation industry.
- Improve flow of website in order to make the navigation more user friendly.
- Extend reach and create awareness of previously untapped target markets.
- Increase bookings for low season via the promotion of specials to various targets and groups.
Processes:
- An initial site audit was carried out to determine site health and and an analysis of traffic on all digital platforms with recommendations for change including home page optimization and the implementation of conversion and retention mechanisms.
- Following that a 12-month digital marketing strategy was written for the client to be implemented in phases and managed by our team including Social media marketing, Google & Facebook ad campaigns, newsletter campaigns, content marketing and engagement.
Special Features:
- Goal tracking and conversion optimization analysis with a focus on consolidating high impression pages and improving conversions into enquiries
- Weekly content marketing across Facebook, Instagram and LinkedIn
- Guidance and assistance with marketing initiatives and common practice
- Splitting content for improved SEO
- Site translation to accommodate European visitors
