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Four Advantages of Google AdWords Over Search Engine Optimization

Four Advantages of Google AdWords Over Search Engine Optimization

There are two types of marketing that occur through search engines. Search Engine Marketing, known as SEM marketing or pay-per click marketing, uses services, like Google AdWords, to position advertisements on search engine pages. A SEM company then pays Google for its advertising services based on the amount of traffic routed to their site.

Search Engine Optimization, known as SEO marketing, requires advertisers to incorporate key search terms into their website to keep their page at the top of a search engine results page (SERP).

For business owners there are a number of reasons why the AdWords program is better for business growth than relying purely on SEO.

Advantage #1: Time

It takes time to develop an effective SEO strategy. During the time that the page is developed, very little or no traffic is arrives at your site, stifling your company’s growth. Google AdWords results are immediate. Typically, within hours of starting your Google AdWords campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline.

Advantage #2: Maintainability

An SEO program requires ongoing maintenance to stay at the top of the SERPs. Google AdWords does not require that you make these frequent changes to your website. Instead, you can simply adjust the keywords in your AdWords account rather than the change content of the site.

Advantage #3: Guaranteed Placement

There can be guaranteed placement with SEO programs. Your site may be overlooked for searches in which it is highly relevant. However, Google AdWords guarantees your ad will appear at various times throughout the day. For keywords that are important to the success of your business, Google AdWords can ensure your site’s ad will appear.

Advantage #4: Control

AdWords gives the advertiser control over their advertising program. Advertisers can monitor how much spend and what keywords do and do not trigger traffic to the website. This allows advertisers, or professional Google AdWords managers, to tweak the keywords and spending until the perfect balance is created to provide the necessary profit and growth.

Source: Southern Web