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How to check if your Ad complies with the Facebook 20% text to image rule

Facebook will not approve any images for Facebook Ads that contain more than 20% text.

The best way of checking your artwork before uploading it and getting it disaproved by Facebook is to use their grid tool. Upload your image here and a grid appears over your uploaded artwork and once you have told the tool how many boxes contain text, it immediately tells you whether there is more than 20% text or not.Test the amount of text on your Facebook ad using this grid

A simple alignment adjustment or re-sizing of font, or even reducing the number of words (which in itself has it’s own benefits to being more snappy and to the point), can be all that is required.


  • Remember to keep the advert headlines punchy
  • Ensure the advert is informative so that it is clear what you are advertising
  • Tell people what you want them to do

Learn more about Facebook’s Advertising Guidelines.