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Why should your business use Facebook Stories?

Facebook “stories” are a great marketing tool to get more organic traffic to your Facebook business page. Facebook’s business pages’ organic reach is continuing to decrease and marketers must come up with new and creative ways to compensate if you don’t want to rely solely on paid Facebook ads. Facebook has also changed its algorithm as to prioritise news and interactions between friends and family making it harder for businesses to be seen.

Currently very few businesses are making use of this feature with its prime location: Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app.

If you have a business page on Instagram, you can also easily push your Instagram Stories to Facebook, so you’ll be able to easily post to both Platforms simultaneously!

Even though the viewers can’t share or “like” Stories, they can respond  to them with Facebook Messenger.

What type of content should you use in Facebook Stories?

Facebook Stories are only live for 24 hours, so it is a great way of channeling your followers FOMO to your advantage.

Facebook Stories are ideal to:

  • Celebrate business milestones and new announcements
  • Previews of new products & upcoming projects
  • Share behind-the-scenes photos showing your audience what goes on in your business
  • Deliver tips and short “how-to” tutorials
  • Share video clips of events you attend
  • Get feedback from your fans about your new products or services
  • Introduce clients to your team

A few tips to get you started:

As with all social media posts, it is best to plan out what you wish to showcase to your audience. Come up with an overall theme/idea and include a combination of video and images to keep the “Story” visually appealing. Embellish the Story with graphic elements such as stickers, filters and text to make it eye catching, add humour if appropriate!

If you are still unsure that Facebook “Stories” are worth exploring for your company’s social media marketing, Contact The Web Factor Today, so that we can discuss the best platforms for your social media marketing campaign.


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