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Your website must work FOR you!

If your website doesn’t work for you, regardless of what that function may be, there is little point in having it at all. Agreed?

So what are the three most important things to consider when thinking about how to build a website? Before we answer that, you need to decide what you want your website to do?


The required function of a website can vary dramatically. Some websites are just used as an online portfolio to refer prospective customers to, whereas other websites (probably the majority) are built primarily with the intention of being found by people searching for them on the Worlds largest business directory; Google.

In our opinion, there are three areas of focus required for a successful website:

Graphic design services1) Design & Origination

Your new website needs to be simple and easy to navigate but attractive & visually appealing. Large good quality photos and professionally written persuasive copy is vital. A well thought out “Call To Action” is key; what is it you would like your visitors to do? What colours are best associated with your product? Is your logo strong and consistent on all your branding material? Think about your target market? Is your corporate identity appealing to the correct people?

Website Functionality - What does your website need to do for you?2) Functionality

Your new website needs to have the functionality required that is specifically suited to your business. What do you want your website to do for you? Collect viewers details? Allow online payments? Have a search functionality or online enquire button?

Web marketing3) Marketing & visibility on the internet

Your new website needs to be easily found on Google searches (and others) through various methods & platforms in order to increase visibility and reputation and ultimately grow the numbers of direct enquiries & bookings.

By Claire von Ribbeck of The Web Factor