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Video marketing; A Powerful Medium

YouTube has become the worlds second largest search engine, and the 2nd most-visited website in existence, according to Alexa.

With 1.9 billion logged-in monthly users, people watch hundreds of millions of hours on YouTube and generate billions of views. As the use of smartphones and mobile devices increases, so does the use of pre-roll video ads.

Take a look at these fascinating YouTube statistics.

  • Over the last two years, people have watched 50,000 years of product review videos.
  • Since 2016, twice as many small- and medium-sized businesses are advertising on YouTube.
  • On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast network.
  • YouTube users are three times more likely to watch a YouTube tutorial video compared to reading the product’s instructions.
  • 68% of YouTube users watched a video to help them make a purchase decision.
  • Four times as many people prefer watching video on YouTube rather than on social media platforms.

That means your business should take advantage of this traffic with the use of video…

With our partners, we have work with the 5 second video ad concept in which the single minded message is communicated before a viewer might choose to click the skip button. The balance of the play time is used to provide additional information and education.

Our video production services include:

  • Video production
  • Voice-overs
  • Logo animation
  • Animated GIF’s
  • Post production and video editing
  • Short video ads
  • White board explanations

By using animation, sound and voice, mobile video has proven to be an effective medium that should be part of your digital marketing mix.

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